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Red Wing Shoe Company Partners with Honeycommb to Launch Exclusive Network for their Most Loyal Customers
October 24, 2019

Boston, MA: Honeycommb, a technology company that offers a complete custom social network platform solution for brands, influencers, and organizations, today announced a new partnership with Red Wing Shoe Company, a global leader in the footwear industry for more than 110 years. The launch of Red Wing Crew was born from a need to create a private online community focused on helping loyal Red Wing work boot fans and workers in the trades connect with each other, share advice and tips, and help make Red Wing better for fellow tradesmen and women.

“Red Wing is one of the most iconic and respected American brands that exist today. We're ecstatic to partner with them and have our platform used by a company that truly values their customers,” says Sean Duhame, CEO at Honeycommb. “We're in a new era of connected customer experiences. Red Wing 'gets it' and is far ahead of the game.”

“At Red Wing Shoe Company, we take great pride in delivering remarkable products and services with the consumer always at the center of the experience. The Honeycommb platform complements our approach and will help deepen our engagement with some of our most loyal brand advocates,” says Dave Schneider, Vice President and Chief Marketing Officer at Red Wing Shoe Company.

Through Honeycommb’s white-label community platform, Red Wing’s goals are to:

Brand Advocacy:
Increase customer retention & brand loyalty through a direct connection to the brand and others who share a love for Red Wing.

Customer Loyalty:
Identify valuable brand advocates & ambassadors to support and appreciate them.

Ownership & Control:
Red Wings own the data, content, and users within their own private network and can directly spread the brand’s message to their most loyal audience.

About Honeycommb: Honeycommb is a powerful social network automation engine that creates, deploys, and manages individual online communities at scale. With Honeycommb, brands, organizations, and community leaders can quickly and easily launch a customized, branded social network on iOS, Android, and web. A Honeycommb Control Center puts the power of community management in the hands of the network owner. Our platform combines cutting-edge design and world-class engineering making it easier than ever to launch, manage, and own a social network of any size at an affordable cost.

Founded in 2016, Honeycommb, headquartered in Boston, MA, is a team of developers, designers, and customer-success professionals who believe community is essential to people's well-being and happiness.

About Red Wing: Red Wing Shoe Company Inc. is a global leader in the design, production, and distribution of work, safety and lifestyle footwear and work apparel. Established in 1905 in Red Wing, Minnesota, today the privately held company's family of brands includes Red Wing®, the premium choice for purpose-built work footwear, workwear and accessories including a collection of Heritage styles created for any occasion; Irish Setter®, the footwear brand of choice for hunters and workers who want uncompromising quality and technological innovation; Vasque®, a pioneer of performance hiking footwear; WORX™, a trusted brand for the industrial safety footwear market; and S.B. Foot Tanning Company, one of the largest U.S. producers of fine tanned leather for footwear and leather goods. Its brands are distributed to more than 110 countries in an immersive multi-channel environment of 500+ Red Wing retail stores, third-party partners, and owned e-commerce platforms. The Red Wing Shoe Company employs more than 2,000 employees worldwide and operates two U.S. manufacturing facilities in Red Wing and Potosi, Missouri. For more information, please visit, or follow @RedWingShoes.


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